The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today – innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way.
Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.

Let’s say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, “Why?
Why should I go through all the trouble of writing my ebook when it’s so impossible to get anything published these days?

Well, let me assure you that publishing an ebook is entirely different than publishing a book in print.
Let’s look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!

Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that “you’ve got what it takes,” your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information.

Perhaps, in desperation, you’ve checked out self-publishing and found out just how expensive a venture it can be. Most “vanity presses” require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses’ minimal run starts at 1,000 to 2,000 copies.
And that’s just for the printing and binding. Add in distribution, shipping, and promotional costs and – well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.

Let’s say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.

For example, let’s say that you’ve spent the last twenty-five years growing and training bonsai trees, and now you’re ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.

Ebooks will not only promote your business – they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story.

Perhaps your goals are more finely tuned in terms of the ebook scene. You may want to build a whole business around writing and publishing ebooks.
Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebooks. Maybe you’re even thinking of producing an ezine.

One of the most prevalent reasons people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks to provide them with new ideas and strategies because writers of ebooks are usually people who understand the new cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successful so that more and more ebooks will be written.

You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?

Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity.

Research what’s out there already, and try to find a void that your ebook might fill.

What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?

You don’t have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills – quickly. The possibilities are endless.

After you’ve writtten your ebook

Getting your ebook out is going to be your focus once you’ve finished writing it, just as it is with print books. People will hesitate to buy any book from an author they’ve never heard of. Wouldn’t you?

The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known. Almost every single famous ebook author has started out this way.

Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text.

Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject.
Have your readers hit a link that will allow them to recommend your book to their friends and associates.
Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.

When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.

That’s why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.

What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.

Take your audience’s emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.

When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site’s general theme.

Try to sprinkle colloquial language in your sites sparingly where you see fit and you will create a sense that your audience is on common ground with you. This in turn builds a trusting relationship between you and your audience, which will come in useful should you want to market a product to your audience.

5 Ways to Keep Visitors Coming Back

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a blog

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

]]> http://onlinemarketing.wheretobuystuff.net/2010/07/29/who-is-your-audience/feed/ 0 http://onlinemarketing.wheretobuystuff.net/2010/07/22/reselling-plr-content-the-next-hot-business-idea/ http://onlinemarketing.wheretobuystuff.net/2010/07/22/reselling-plr-content-the-next-hot-business-idea/#comments Thu, 22 Jul 2010 05:55:27 +0000 cvetanski http://onlinemarketing.wheretobuystuff.net/?p=1207 As soon as creating websites became easy for anybody to do, the demand for online content has been growing.

According to Technorati, 1.4 blogs are created every second, every day. That’s plenty of content needed to keep each blog fresh and updated. This doesn’t even include static websites that also need content.

No wonder Private Label Rights (PLR) content has become a growing online business. PLR is a boon to website publishers, because it allows them to use the content any way they want — short of passing on the PLR to their own customers.

PLR can:

* cut down the time it takes to research a topic
* make writer’s block a non-issue
* be reformatted in almost endless ways, providing tons of content
* make content creation much faster, easier and cheaper

If you’re interested in getting into the PLR business yourself, one good approach is to resell PLR content. That is, you purchase PLR content with resell rights. This allows you to sell the content and pass along the PLR to your customers.

This makes the PLR business much easier, because it eliminates the need to:

* find, hire and manage writers
* brainstorm topic ideas month after month
* monitor the quality of the content — if your source of resell PLR content is reliable

How to Resell PLR

Because selling PLR is a lucrative online business, you will face many competitors. But if you’re creative, you can easily stand out from competitors who are also offering PLR content.

Of course, you could resell the PLR content as is. Why stop there? Here are even better ideas:

Convert the PLR articles to a different format:

* autoresponder messages
* special reports
* audio recordings
* videos
* slideshow presentations
* e-course

Pre-load the PLR content into a website/WP blog

Many online marketers are in the business of flipping sites. That is, they buy underperforming sites cheaply, make them more profitable and then sell them for a huge profit.

You can do this easily with resell PLR content: Create a niche affiliate site, preload it with resell PLR articles, and then sell the site. This has a much higher perceived value than PLR articles!

The Importance of Quality

The thing with running a PLR business is this: you will survive only if you consistently provide high-quality PLR content at an affordable price. Remember, your business and reputation are on the line.

One source I highly recommend is AllResellContent.com by Alice Seba and Mila Sidman. Alice and Mila have been in the PLR business since 2006 and have been making a good living from it. They’ve lasted this long only because they have been consistently providing high-quality PLR content.

And now, they’re offering PLR content with resell rights. As a member of AllResellContent, every month, you will get 50 articles in five different topics. That’s enough PLR content to keep your customers happy month after month.

Click here to download a free sample of 10 PLR articles with resell rights: All-Private-Label-Content.

You’ll get a free sneak peek at the quality of articles you’ll get as a member of AllResellContent. Try them out to see if it’s right for you.

Number 1

Of course this is wordpress.org

When using not self hosted software platforms, you are not able to do many things and you have to abide and follow the rules, created by the company offering you the free service.

For that you can use wordpress.com

One thing I realized though, is that they have a very strict policy about what you CAN and CAN’T do with your wordpress.com blog.  So, if you are going to use them, read their Terms of Use and Privacy Policy very carefully. Especially the part about  using and posting affiliate links.

Number 2

My # 2 free, not self hosted website platform is Comfy Page.

These guys are great. Their website platform has so many options, that you can do almost everything you want. You have full control over both side bars, the header and the footer.

You can upload many files, use the site as an e-commerce online store, or do what ever you want to do. Just remember, that this is not a blogging platform, as you have only five pages. It’s just a great five page static website.

Number 3

Number 3 free Self Hosted Blogging platform is B2 Evolution.

Here is what they say about their blogging platform:

b2evolution is a powerful blog tool you can install on your own website.It includes all the features of traditional blog tools, and extends them with evolved features such as file & photo management, versatile skins, multiple blogs, detailed user permissions… not to mention plugins, of course.b2evolution is free, open-source software (GPL), runs on virtually any webserver featuring PHP + MySQL and is available in several languages.

Basically, you will going to have three /3/ blogs/websites at one place if you install their software.

Number 4

Blog It is a blogging /website platform and it is pretty much like wordpress.com, but you can change the header image with your own, and there is no restriction about what you can or can’t use in your blog. I am talking about the content/ affiliate links, sponsored links, etc./The only thing is that you are limited to a certain amount of space, and once you reach that limit, you have to switch to their paid version/ if you want to/.

Number 5

Number five is for Blogger.

Blogger is a blog publishing system. It was created by Pyra Labs, which was bought by Google in 2003. The service itself is located at www.blogger.com, and blogs that do not publish to their own websites are hosted by Google at subdomains of blogspot.com.

Number 6

Weebly – What you can do with Weebly:

Create a free website & blog .

Easy drag and drop interface.

No technical skills required.

Dozens of professional designs.

Free domain hosting.

Number 7

Wix – Free Flash Websites.

Websites, Free MySpace Layouts, Widgets, Newsletters, Banners, Flyers
Wix offers you a simple powerful platform to make flash website templates and more.No downloads or programming needed.Creating a website with Wix is free. Wix is the simpler, faster, better way to create stunning web content.

This is extremely easy to use and cool looking website software. You can create self hosted or hosted by them Flash websites in minutes. How good is that?

Number 8

Webs – If You are looking to make a free website, you can use their easy website builder to create a great looking personal, group, or small business website.

Number 9

Google Sites- Single-click page creation .Customizable look and feel.Dozens of pre-built templates. Settings for accessing and sharing information. And it’s free! Google Sites is powerful enough for a company intranet, yet simple enough for a family website. You can start a site from scratch or from a template.

Number 10

Yola – Easily build a website – no technical skills required ,100+ templates that are fully customizable to suit your business. Free hosting for your website, no banner or pop-up ads.

Number 11

WordPress Direct – Here is what they say…”No more wasting your precious time with setup, Search Engine Optimization, or maintaining your site . . . WordPressDirect has been designed to handle all the setup, SEO and maintenance functions for you. With over 15,000 users, we are the leader in Search-Optimized Blog Publishing”.

Now, I was using wordpress direct when I was doing my 30 day challange with Ed Dale, back in 2008. I did not know anything about wordpress.com or org, and I was introduced to the blogging platform by wordpress direct. What is the difference? You have some access to the control panel, you can set up your Google analytics and Adsense, you can choose between a couple of hundreds themes, but that’s it for the most part, if you sign up for their Free account. They have Golden and Platinum accounts, where you can have all the options if you have your own self hosted wordpress.org blog.

Number 12

Blue Voda – I never used or tried them, just know a few people which were using it. Some of them were happy with this software, others were disappointed. What they are offering is:

No HTML web design knowledge required (Very Easy Use – Drag & Drop)Pre – designed website templates included (Create Unlimited Web Pages)One Click Publishing” Go live on the internet in seconds!Create an Unlimited number of Websites (No Restrictions).Let your imagination run wild!

In Conclusion:

If You are not sure about any of these blogging/website platforms, you can always go to Google, and type in the name of the site you are interested in, and a customer review about that particular software. It is very helpful when you are wondering if this is the right thing for you. There are so many sites, blogs and platforms you can use for free, that sometimes you can feel overwhelmed with all that information. That is why I tried to give you some basic review, based on my personal experience, so you can have some idea about what to expect from any of the platforms mentioned in this post.

It is a make money online concept, specifically designed for beginners with no special skill set and limited budgets. A working website can be built by sitting at home with zero investment – all free. This can be done in 5 minutes.

You need not adjust to your existing routine and continue with your regular activities along with this additional stream of income.

The concept of making money online is age old, but we don’t have a concrete offering where users can avail the service and have an effective online money making business without investing anything and just spending 15-30 minutes everyday. Although there are many — make money online claims, ours is the simplest and fastest and also the safest for the beginner as it is all free to start.

Another advantage is the checks you receive are monthly, so you need not wait for long for what you have earned. You have regular disposal to your income to make the most of it.

FreeSitSignup also provides you necessary guidelines and resources for you to obtain traffic to your website for free. This gives a kick start to any beginner who is willing to learn and implement a self owned business.

At the time of writing we have more than 500 satisfied customers, over 1000 registered independent website owners, and an unknown number of affiliates promoting us all over the world.

All in all,FreeSiteSignup has become a buzzword for practicality and affordability. Our policy is to guide individuals toward a mindset of an entrepreneur and self dependant individual rather than a employment dependant individual allowing their bosses to take things for granted.

We’re getting daily requests from users around the world, as well as referees from users inspired by our success, requesting us to help them work towards their goals and purposes. We help as much as we can, including bridging the gap between struggle and success, as well as between tight monthly budget and surplus savings every month.

Thus FreeSiteSignUp has emerged and evolved from a small home-based business to become a global junction for establishing successful online business through inspiration and leadership.

Watch This Video And Decide For Yourself!

Your Own Online Business
Have your own Cash Pulling Affiliate
website All free within 5 minutes.
www.FreeSiteSignup.com

This Software Helps You To Create An Online Store Where You Can Sell 3rd Party Products.

If You Are An Affiliate With Some Of The Biggest Companies On The Net, And You Want To Sell Their Products, You Need To Create And Use One Of Their Affiliate Stores.

With This Software You Can Create ONE Store And Sell Many Products From Different Companies You Are Affiliate With.

By Using This Software You Can Incorporate Your Efforts, Time And Skills In One Single Store, Instead Of Using Multiple Stores And You Can Achieve Your Goals In A Very Efficient Way.

What This Software Will Do ?

Once The Software Is Set And Ready To Go It Will Automatically Update With New Products, Videos And Articles.

It Will Allow You To Get Access To More Than 7 000 000 Items From Many Different Affiliate Programs With Your Own Unique Affiliate ID.

You Can Add The Store To Your Existing Website Or Blog, Or You Can Use The Store With It’s Own Niche Targeting Domain Name.

You Can Add Pages, Categories And Different Templates To Make It Look Like A Real “PRO”

How Does It Works?

The Installation Process Is Very Easy And Fast. There Are Many Video Tutorials Showing You Step By Step How To Do It.

You Will Need To Have A Domain Name, Web Hosting And A FTP Program In Order To Use It.

Than You Need To Choose What Kind Of Products You Would Like To Promote: Related To Your Business And Hobby, Or Anything You Are Passionate About.

In Less Than 30 Minutes You Can Set Up Your Store And Start Using It To Sell And Make Profits.

What You Can Do With This Software?

The Software Comes With Many Useful And Powerful Plugins Such As: Product Images, Description, Prices, YouTube, RSS, Article Grabber, Content Club, Etc., And Because Of That You Can Turn Your Website/Blog Into An Information And Product Authority Hub.

You Can Create Many Different Pages With Different Items, Products, Reviews, Articles, Videos And Images.

You Can Choose To Target Different Niches And Markets.

You Can Set Your Store On Autopilot And Forget About It.

You Can Do Many Other Interesting Things, Once You Find Your Way Around.

Some Of The Features You Will Get If You Buy The Software:

Unlimited Domain License! Buy It Once, Use It As Many Times As You Wish.

Easily Customized Templates

Cron Automation – Set Up Your Store On Autopilot

Adding Related Content And Videos To Your Store

Page And Categories Support

New Affiliate Programs Can Be Added At Any Time

Benefits Of Using The Affiliate Software:

Owning And Operating Your Own Online Affiliate Store With Hundreds Of Products From Different Affiliate Programs, Without Dealing With Sales, Inventory And Shipping!

Unlimited Use – Build And Use As Many Sites As You Want!

Keep 100% Of Your Affiliate Commissions Without Paying A Monthly Fee For Using The Software!

Get More Traffic And SEO Improvement By Adding Hundreds Of Pages Of Content!

You Can Sell Your Own Products Along With The Affiliate Products You Are Already Selling!

Are You Interested?

Do You Think This Software Can Help You Improve Your Affiliate Marketing Business?

Do You Want To Make Your Passive Income Run On Autopilot?

If So, Check The Link Below:

Affiliate Software – StoreStacker

It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders to deliver information to your subscribers and convert them to paying customers.

Through responsible and fully automated list hygiene, anti-spam practices and established relationships with major Internet Service Providers and Email Service Providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.

GetResponse has established relations with all the major ISPs and Email Service Providers to ensure undisrupted email deliverability for our customers. We delivers over 5 billion messages each year from 172 countries.

GetResponse is fully scalable and capable of handling both small and very large lists alike (1+ million subscribers).

GetResponse in highlights:

- Over 100,000 active accounts

- FREE version available

- Deliverability of up to 68% higher than our competitors

- Unlimited autoresponders, follow-ups, campaigns, lists, messages

- Powerful, automatic message personalization

- Smart tracking features

- Built-in anti-spam filters

What benefits does it bring?

- Catches lost sales and jolts your leads into profitable action

- Boosts your lead generation and business-building results

- Chops away tedious and repetitious email marketing tasks.

When you join GetResponse, you will be supported every step of the way on your path to successful email marketing by our excellent customer support and materials (context help, user guides, FAQs and video tutorials).

You will benefit from industry-leading email deliverability which we consistently maintain through our solid relationships with ISPs, our proactive delivery initiatives and our strong anti-spam commitment.

Become a GetResponse customer today and find out how you can instantly get tangible, measurable results without wasting your time or investing a lot of money.

Watch This Video Tutorials And Decide For Yourself:

Discover The Power And Ease Of GetResponse

Set Up Campaigns That Succeed In A Few Eeasy Steps!

Learn How To Get Started With High-Impact Video Email Marketing!

Create Newsletters That Inform And Increase Customer Loyalty!

Measure And Analyze The Results With GetResponse Email Analytics.

Get Tips On Creating Effective Follow-Up Messages And Campaigns.

With GetResponse Online Surveys, You Can Ask As Many Questions As You Want!

Get The Best Results From Your Email Campaign ? Test It First!

Explore Techniques To Capture High-Quality Contacts.

Make every campaign better than the last with GetResponse!

Track sign-ups, click-throughs, sales, and more!

GetResponse!

Autoresponders are extremly usuful software programs, and they are used by every self respected Online Marketer.

What they do is not only automatically answering your emails, but:

* If You have a mailing list it will help you to inform and keep your subscribers up to date with your lates news.

* Help you boost your sales

* Distribute Advertising

* It will generate an automated reminder of your products, services and fees.

And so on, and so on.

Autoresponder programs vary from software that runs with your email program to a specialized script that runs on your web hosting company’s server.

This kind of script may use a web page form or simply operate with your email account. This kind of script is programmed to send out a standardized message whenever an email is received.

The message is sent to a particular script or email address.

Some autoresponders can do more than simply send out standardized messages.

They can send out an unlimited number of follow-up messages sent at predetermined interval of time.

Here I will introduce you to an email autoresponding and mailing list providing program.

It is called YourMailinListProvider

What they offer is:

Access from any computer using a browser.

Everything is hosted by them – no intsllation or maintenance.

30 sample templates.

Fast and professionaly sent emails.

7 years online, 12,000 customers in over then 100 countries.

Free version, paid plans start from $3.75/month

Sounds interesting? 

Go To YourMailinListProvider

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their “goldmine” because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to “mine” for gold!

Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

1. Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
2. Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
3. Add subscription forms to your social media pages. Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
4. Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. You can always survey them once they’re customers! We do recommend that you provide a link to your Privacy Policy however.
5. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don’t have one, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form to use.)
6. Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in.
7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
8. Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out “goodies” throughout the year, your subscribers will feel truly appreciated ? and that’s good for business!
9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to “pass it on”.
10. Let others reprint your newsletter as long as the content is not modified. If you’re happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your site.
11. Include a “Sign Up” button in your newsletter. If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
12. Add a squeeze page. A squeeze page has one goal ? to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
13. Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more “believable” and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use “Bob K, FL”). Add a note inviting others to participate. After all, it’s free publicity!
14. Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.

15. Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!

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